Real Talk with Amanda: Can designers chill Out with the $3,000 Handbags, Please?
With bags that have been around for a while, like traditional Chanel or Louis Vuitton pieces, it’s simple to notice costs going up since we have previous numbers for comparison. That’s why costs on those bags go up fairly rarely—raising them is an simple method to irritate existing customers. Those boosts aren’t the only method that general cost levels in the high-end bag market creep up, though — new styles assist pave the method for general enhanced cost levels, as well as it seems like method much more marquee bags than typical in the past few seasons are showing up with costs creeping toward $3,000. This is insanity, as well as it’s got to stop. Although it most likely never will.
When I was very first thinking about designer bags, a bit over a decade ago, marquee styles like the Balenciaga City Bag as well as Chloé Paddington retailed from $1,100 to $1,400. the most costly of the super-popular pieces of the age (at least that I remember) was the Fendi Spy, which was around $2,000 in full leather. That was in 2006 or so, as well as changed for the general rate of inflation, the $1,400ish Paddington would expense around $1,739 today. I cannot show it (sadly, I have yet to acquire the capability to completely inhabit an alternating purse world of my own style in purchase to test my personal theories), however if it debuted for autumn 2018, I am relatively specific any type of bag like the Paddington would expense at least $2,500. The concern of why is a challenging one, as well as its reasons go far beyond boosts in the cost of wholesale leather in that time.
First, there are price-tier leaders like Chanel as well as Hermès, whose broad, dedicated, ultra-rich client base allows them to fee much more or less whatever they feel like for their handbags. When Chanel’s well-known flap bags will set you back at least four or five grand (and let’s not even talk about Hermès), that provides other brands the cover they requirement to fee ever-higher prices, particularly on debut styles they’ve positioned as the next huge Thing, without being out of step with the market at large. Lately, it’s difficult to discover any type of leather day bag whatsoever for less than $3,000 at Chanel, as well as that seems to have emboldened the brands that want to contend with them to method that number as well.
What may be much more important, though, is exactly how the fashion market (and the world, too) has altered because the mid-2000s. As riches accumulates at the top, the idea of cost becomes much more flimsy as well as meaningless to those who have the most money to spend. What’s the difference between $2,000 as well as $3,000 to multimillionaires? as well as practically all brands still make what they now think about entry-level designer bags, which are in the $1,000 to $1,500 cost range, so they’re still catching sales at lower cost points.
So why not max out?
At a specific cost level, consumers — even those with lots of money — are going to question if they’re getting the level of history, condition as well as prestige from a specific bag that they might be getting if they spent just a bit much more elsewhere. After all, let’s be real; there are a great deal of chances to purchase a completely good satchel or saddle bag, so brand understanding matters in these decisions. as well as when consumers begin believing the value may not be there, brands have already lost them — a $2,000 bag isn’t a great value, exactly, however it can feel like that when it’s well-designed as well as well-made, however still considerably less costly than the market’s many extravagant players. It makes a great deal of purchasers feel a bit much better about splurging to understand that what they’ve purchased is priced fairly, even just within the context of the top-tier high-end market. If the cost part of the equation falters, it modifications exactly how consumers believe about a brand, as well as the understanding that a designer is overpriced can alienate consumers for years.
It seems such as this has already started happening with some designer brands, who debut bag after bag as well as don’t get a ton of consumer traction as well as don’t seem to comprehend why. brands like Chanel, Dior as well as Hermès can fee what they do since they’ve spent decades building a situation for why they’re the very best in the world, which works not only to boost the perceived value of their bags on a high quality level, however likewise on a prestige level — part of the cost of bring a Chanel bag is the chance to be seen bring a Chanel bag. Casting Bella Hadid or Kendall Jenner in an ad campaign doesn’t impact this issue whatsoever for brands that have a harder time building this situation for consumers, however it seems to be the primary method numerous of them are trying to battle it. Usually, this strategy suggests they don’t comprehend what they’re tan erster Stelle auftreten.
Insbesondere zahlreiche der Marken, die mit der mittelmäßigen Interessensquote an ihren äußerst kostspieligen Taschen zu kämpfen scheinen, sind hauptsächlich für ihre Kleidung verstanden, und sie scheinen nicht zu verstehen Weit breiter – und muss separat angesprochen werden. Ein wenig Menschen überredet, 3.000 US -Dollar für ein Mixgetränkskleid zu bezahlen sowie zuerst Interessen. Es scheint jedoch viel mehr, dass Marken, die in Accessoires schon lange in Accessoires ziemlich gut geschlagen haben Viel mehr (und bessere) zeitgenössische sowie mittelgreiere Optionen.
Der rationale endgültige Gedanke an all dies wäre, dass Marken angemessen in Bezug auf ihre Marktbereiche sind und anstatt zu versuchen, mit Designern einzuholen, die von Natur aus unterschiedlich sind, ihre eigenen Standorte zum Glanz entdecken, was sehr gut sein kann Nicht-Maximum-Kostenniveaus. Ich stelle jedoch eine Art von Marken in Frage, die bereit sein wird, dies selbst zuzugeben – schließlich haben Sie jemals entdeckt, dass Sie etwas tun, aber steigende Preise? Wenn Designer jedoch eine Situationsstudie benötigen, sollten sie sich auf Chloé wenden, was eine fantastische Glaubwürdigkeit für High-End hat und seine Tagesbeuteldebüts bei 2.000 US-Dollar oder niedriger hat, auch wenn alle um 3.000 US-Dollar rennen. Diese Taschen haben Chloé dabei unterstützt, die ständige Beliebtheit bei stilvollen Frauen in verschiedenen Altersgruppen zu bewahren, obwohl viele High-End-Vermarkter der Ansicht sind, dass die einzige Methode, die es zu kämpfen hatte, darin besteht, die Verbraucher davon zu überzeugen, dass jede Art von Zufallsbeutel 3.000 US-Dollar auf Kosten aufnehmen muss. Es muss nicht so sein, und es wäre für alle Verbraucher und viele Marken viel besser, wenn alle im Bag -Spiel ein bisschen entspannt sind.